***** TIPSY THURSDAY *****
Today’s tip is about negative feedback. When I talk to small businesses one of the main reasons they haven’t entered the social media environment is because they are fearful that a negative comment or review could ruin them.
However, a bad review can be seen as an opportunity to improve, counter offer and show your followers that you are customer focused and reactive. It can even boost your business. In big business skilful management of negative customer feedback has become quite an art form and entertaining ones often go viral.
The most crucial thing though is to never delete a negative comment, its reflects very poorly on a business that hides negative feedback.