Simple is best. There is no point going through the process of establishing yourself or brand on, say, Facebook if it doesn’t meet your needs.
Each platform has a key niche that it excels for. Instagram does well for artists. Facebook does well for frequent posters with large client bases. And twitter does well for people that are trying to build up an advocacy group or following.
Check out this niche business.
All it needs is a platform to tell people all about their special products, the medicinal properties of the herbs they grow and what type of products their regular customers will find at their regular selling point – the markets. They don’t need to cultivate a beautiful collection of images so Instagram is not ideal. They don’t need to express strong views or recruit a following so twitter is no good. Facebook is perfect.
So, think long and hard before you launch into a platform. Or even better give us a ring and we will help you!